Business plan - It Shoes Business Plan Term Paper

Business plan - It Shoes Business Plan - Term Paper Examplelthough companies like Rollasole and Afterheels are selling ballerina billet through vending machines in countries like UK, USA and Australia but they their penetration in French market is low hence IT shoes has the opportunity to allow for to the demands of an untouched market (Fleming, Flat shoes in a flash Vending machines that dispense ballet flats to stiletto-sore party girls take U.S. clubs by storm). The communication channel venture has the opportunity to consolidate strain opportunities in the country due to absence of any market leader.Stable political environment of France has increased the business opportunity for both foreign companies who planning to invest in the country and domestic players who planning to diversify existing business portfolio. Market withdraw (2012) has describe that, government of France has restricted foreign direct invest up to 1, 500, 000 Euros for foreign companies planning to expa nd business in territories such as Saint Pierre, Miquelon, Wallis and Futuna etcetera Government has imposed high corporate tax on foreign players in order to protect interest of domestic players. There is no incertitude that favorable government policy will protect IT shoes from competitive threat of foreign players.Conjoint effect of economic recession and sovereign debt crisis has lessen the GDP growth rate and purchasing power parity of people of France. French government is trying to compensate high level of external debt by increasing tax rate on people. Market line (2012) has reported that tax burden on people of France has increased by 20% to 30% within last few years. Increased tax burden has reduced amount of disposable income for French people, which has resulted in reduction in demand for sell merchandises. It is evident from the economic analysis of France, IT shoes should think about using competitive pricing in order to generate demand among customers.Market line (2012) has reported that almost 35% of population in France belongs to the age group